Yoav Shalev Skip to site

The journey

from product to market fit

Starts with an idea and goes through a series of critical decisions that turn a product into a business.

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01 / THE IDEA

You’ve built something remarkable.

A product with real potential. Now what?

02 / THE MARKET

Not everyone is your customer.

The same product can be irrelevant to most people and essential to a few.

03 / POSITIONING

The same product. A different story.

What you say changes who pays attention.

Two ways of describing one imaginary device. An illustration of the difference, not the result of a test.

04 / DISTRIBUTION

How will anyone find it?

A product needs a route to its customers. Every channel comes with tradeoffs.

05 / MOMENTUM

Now you have a business to build.

Growth isn’t just about getting customers. It’s a system.

Yoav Shalev

I’ve spent more than 20 years working on the decisions you just explored.

From sales and business development to commercial leadership, product strategy, and building technology businesses of my own.

I build products. I bring them to market. I help others do the same.

Work with me Explore my work About me Read my writing

Tap SystemsQinFlowSYQELPingBellHZPSponsoredByLineTale

Tap Systems and QinFlow were client engagements through SHALEV. The rest are products of my own. GTM consulting at SHALEV

Yoav Shalev

I build things. I bring them to market.

Founder, GTM strategist, and product builder. More than two decades on the commercial side of technology.

Work with me See the work

When the next step isn’t obvious.

I help business owners get clarity when they’re stuck, or unsure which path to take. Usually around growth, marketing and advertising, sales, or staffing.

Who it is for

Deciding which customers the product is essential to, and which it is not.

What to say

Turning what the product does into why it matters to the people it is for.

How to reach them

Choosing the channels, with their tradeoffs in view: advertising, sales, partners, staffing.

Products I build and run

01 SYQEL syqel.com ↗ Real-time music visualization. 02 PingBell pingbell.io ↗ Digital signage and real-time alerts. 03 HZP hzp.co ↗ Real-time retuning to 432 Hz and Solfeggio frequencies. 04 SponsoredBy sponsoredby.io ↗ A public sponsorship wall, built solo with AI tools. 05 LineTale linetale.com ↗ An interactive timeline product, built solo with AI tools.

Client and commercial roles are on the work page. Away from the desk, a farm in East Texas sets a different pace.

Have a product that deserves a market?

I help founders and business owners decide who it is for, what to say, and how to reach them.

Work with me [email protected]