Yoav Shalev
Available as a guest

Yoav Shalev

I run a handful of software companies from a farm in East Texas.

Twenty years in performance marketing before that. By the end of 2025 I had gone all in on AI, and have since built several platforms with it end to end, which is usually the part hosts want to dig into.

Book me as a guest

I read every request myself · Usually reply within 24 hours · US Central

What I can talk about

Four angles, each with questions you can lift straight into your run sheet.

Solo Operations

Running several companies at once

I own a handful of software companies and most of the day-to-day sits with me. The interesting part isn't the tooling, it's which decisions I stopped making and which ones I won't hand to anyone.

5 questions ready to ask
  • — What actually breaks first when you're running several things at once?
  • — Which work do you still do by hand on purpose, and why?
  • — How do you decide something is worth building versus worth ignoring?
  • — What does your week look like when everything wants attention at once?
  • — Where does this fall apart? Who should not try it?
Building With AI

Going all in on AI

By the end of 2025 I had gone all in on AI, and have since built several platforms with it end to end. Not everything I do works that way, and some projects still involve people, but these were built start to finish with AI.

5 questions ready to ask
  • — What does building a platform 100% with AI actually mean in practice?
  • — What was the first thing you tried to build that way, and did it work?
  • — Where is AI still genuinely bad at this, in your experience?
  • — Which of your projects still involve people, and what makes those different?
  • — What would you tell someone about to try this, that they won't want to hear?
Marketing

Twenty years buying attention, then stopping

I spent two decades in performance marketing, including helping take a team from twelve people to seventy-five on the way to an IPO. I don't buy ads for anything I own now.

5 questions ready to ask
  • — You spent twenty years buying attention. What changed your mind?
  • — You helped take a team from twelve people to seventy-five. What broke first?
  • — If someone handed you a budget tomorrow, would you spend it? On what?
  • — Which channel is the most overrated right now, and which is underrated?
  • — How do you grow something with no ad spend and no audience to start from?
Portfolio Strategy

Spreading the risk instead of focusing

Most founders are told to pick one thing and commit. I did the opposite, and run a small portfolio from a farm in East Texas. It isn't about upside, it's about not being wiped out by any single failure.

5 questions ready to ask
  • — Most founders are told to focus. Why are you doing the opposite?
  • — How do you know when to kill something?
  • — What does living on a farm actually change about how you work?
  • — How do you answer the accusation that this is just being unfocused?
  • — What's the honest downside of working this way?
Patent
US 11,836,330
Real-time retuning of recorded music
Before this
Performance marketing
Twenty years, including a team that grew from 12 to 75
Now
Software platforms
SYQEL · HZP · PingBell · LineTale · SponsoredBy
Based
East Texas
US Central time

Recording logistics

Availability

US Central time

I'm on Central time. Happy to start early for European hosts or late for Pacific ones.

Platforms

Whatever you already use

Riverside StreamYard Zoom SquadCast VDO.Ninja into OBS
Technical setup

What I record with

  • ✓

    Local backup recording

    I record a local copy of every session, so a connection blip never costs you the audio.

  • ✓

    Camera and microphone

    Logitech Brio webcam and a Shure microphone. I keep a PC and a Mac on hand, so I can run whichever your platform prefers.

  • ✓

    Starlink connection

    I record from a farm, so it's Starlink rather than fibre. It holds up, and the local copy exists precisely so a drop never costs you the take.

Press kit

Everything your producer needs, no email required.

Headshot

JPG · 2117×2822 · high-res

Short bio

TXT · 79 words

Long bio

TXT · 200 words

One-pager

PDF · 1 page

Book me as a guest.

Tell me about your show. I read every one of these myself and usually reply within 24 hours.